An advert which was intended to raise awareness, has been banned from television. Royal Mail had created it to show the serious crime of identify theft, suggesting that it is now more important to protect your identity, than your money.
The Advertising Standards Authority have stepped in, suggesting it was 'likely to cause fear and distress' to viewers.
The ad itself featured a gang of men in balaclavas. They enter a bank, grabbing staff and visitors various times. Instead of robbing their money, they ask for information such as full names, date of births and log in details.